Morris Interactive's approach to facilitating focus groups begins with objective setting. We ask our clients: What type of information do you want? What will a focus group help you achieve? What will you do with that information? Once objectives are set, we can begin to interview the stakeholders, come up with the design for the focus groups, propose the questions to be asked, etc. This process has worked well for us and our clients in producing data and insight into interesting challenges that organizations face. We are hired to conduct focus groups from the results of employee engagement surveys, in conjunction with marketing initiatives, as a component of change management projects, or as component of any strategic initiative where a sample size of data is valuable in determining a particular course of action. Included in our focus group services are:
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